Are you busy or productive?

March 12, 2008

One of the biggest challenges my career transition clients 
face is a crazy-busy schedule. Nearly every client I work 
with is in the same boat—ready to make a change in 
direction, but completely buried under 70+ hour workweeks. 
 
As their coach, my primary aim is to support them in 
creating both a successful career and a successful, 
satisfying life. And we both know that can’t happen if they 
stay burdened and drained by their current job. So I 
always start with this essential question: 
 
Are you busy or productive?  
 
I find it difficult to believe that anyone can be 
productive 70-80 hours a week. My guess is a lot of that 
time is wasted on busy work (and mind you my guess is based 
on 14 years spent in corporate life and 4 years coaching 
those who work there). 
 
Busy work includes: meaningless meetings, email 
distractions, drop-in meetings, instant messaging, phone 
calls that drag on, and any number of distractions from 
your actual ‘productive’ work. 
 
Traditional time management techniques tend to fail in 
business and so I’ve played around trying to find the 
remedy that works best. 
 
And I’ve discovered that it all starts with a few subtle 
shifts that can make a huge difference. Here is a 4 step 
plan to regain control of your calendar and reclaim 10% of 
your workweek: 
 
1. Get clear about your true priorities.  
 
What are the top objectives you have at work? What are 
your top personal goals and priorities? When all is said 
and done, what really matters? 
 
These are your priorities and should be the drivers behind 
how you spend your days, weeks and months. It’s time to 
get ruthless about how you spend your time. 
 
2.Now, do a quick ‘gut check’ time assessment.  
 
Estimate how much time you’re spending on average each week 
directly working on each of your top priorities? If 
exercise or health is important, how much time are you 
giving it each week? If developing your team is a top 
priority, how much time are you giving that goal? If 
making a career change is what matters, how much time are 
you spending on it? 
 
Now, for the moment of truth: How much time are you 
spending each week on activities that are not directly 
linked to a top priority? That’s busy work. 
 
The truth is, it’s easy to get caught up in the habit of 
accepting meeting requests just because the time is open on 
your calendar. Or answering phone calls and email as they 
come in while you’re working at your desk. Or letting 
others co-opt your time and focus by dropping in whenever 
they want to chat, update you or dump their problems on 
your desk. 
 
All of this contributes to long, busy hours that feel 
really unproductive.  
 
3.Create your desired time budget.  
 
Just like a financial budget, your time budget sets targets 
for how you’d like to spend your time. Get clear on what 
you’d like your ideal workweek to be. If you are working 
70 hours or more now, maybe a 60 hour workweek sounds like 
a dream. Plan out how you can make that happen in your 
budget: 
 
What percentage of your workweek will you spend on 
administrative tasks, like answering routine emails, 
returning routine phone calls, filing, paperwork and such?  
 
 
What percentage of your workweek will you spend on each of 
your top projects and priorities? 
 
What percentage of your workweek will you spend in 
informational meetings (getting or giving information and 
updates)? 
 
What percentage of your workweek will you set aside as 
‘uninterruptable’ work time to just get things done? 
 
4.Create supportive policies and habits. 
 
Now that you know what you’d like your week to look like, 
how will you make it happen? What policies, practices and 
habits can you put in place to help you make the most of 
your time? 
 
For example, one client decided to block out time in his 
calendar for key projects. He marked them as ‘do not 
schedule’ in order to protect the time. And, he didn’t 
answer his phone or email during those 3 time blocks each 
week. 
 
Another blocked an hour after every key meeting to do the 
‘after meeting’ follow up that was a regular part of her 
week. 
 
One busy client set up an email policy where she only 
answers emails 3 times a day—10 am, 1 pm and 4 pm. She 
clearly puts her email policy in her signature line so 
everyone knows how she works. 
 
One particularly overworked executive informed her staff 
that her office was now a problem free zone—she would 
evaluate solutions, but not take on problems. It took a 
few weeks of consistently enforcing this new policy, but it 
freed up hours every week because she was no longer bogged 
down by helping her team brainstorm solutions. 
 
Working long hours feels different when they are actually 
productive and you feel in control. This 4 step plan 
works. You just have to be willing to put it into action.  
Nothing will change until you make changes in your 
relationship with time. 
I’d love to hear your best time mastery tips. Share them 
on my blog at www.shawndriscoll.com



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Southfield, MI 48076
Phone:(877) 321-8390
Fax: (877) 321-8390
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